Meta Ads, Google Ads & Performance Strategy
Arc Vehicle sits at the intersection of luxury automotive design, electric performance, and future mobility.
Use Meta to create desire early, then compress the path from product curiosity to a bookable experience.
Two creative territories keep the brand premium while giving the algorithm enough variation to learn.
Craftsmanship with a point of view.
Make acceleration feel inevitable.
Premium copy, product-first visual, and a single conversion action: book an exclusive experience.
Experience the future of performance.
The Arc electric motorcycle combines luxury engineering, cutting-edge technology, and breathtaking acceleration into one unforgettable ride.
Designed for those who demand excellence.
Luxury. Performance. Innovation.
Optimize to the event closest to revenue, not the event easiest to report.
Search should harvest the demand Meta creates, with tight commercial queries and disciplined exclusions.
Keep queries aligned to ownership, experience, and premium performance.
Responsive Search Ads should connect luxury, power, and the most tangible conversion: a test ride.
Start with control. Shift to automation only after conversion quality is visible in the data.
Gather qualified traffic while validating search terms, landing pages, and conversion signals.
Once volume is stable, let the system prioritize users most likely to complete the desired action.
Set an efficient acquisition guardrail once lead quality and downstream value are proven.
Illustrative comparison using the assessment inputs. The decision is not either/or, it is sequencing.
| Metric | Meta Ads | Google Search |
|---|---|---|
| Spend | €12,000 | €8,000 |
| Impressions | 1,200,000 | 100,000 |
| Clicks | 15,000 | 6,000 |
| Leads | 45 | 60 |
| CTR | 1.25% | 6% |
| CPC | €0.80 | €1.33 |
| CPL | €266.67 | €133.33 |
Shift the mix based on the role each channel plays in the journey, not just the last-click result.
Google harvests active demand. Meta keeps creating the next wave of it.
Questions & Discussion